About Us

Welcome to the world of Color Theory!

Color Theory is a fast fashion brand dedicated to women, to provide them a feeling of being fabulous and comfortable every single day. Legally registered as Color Theory and having it's registered office at No. G01, V-Step road, Kempapura, Yemlur, Bangalore, Karnataka, India.

Founded by Juby, Color Theory has come a long way from its beginnings in Bangalore, in early 2019. Having decided to quit the day job, and passion for the latest trends in fashion, drove them to do tonnes of research on how to get the best fashion from across the globe, into India at the most affordable prices possible.

The aim is to provide women who are fashion enthusiasts with women's clothing that are flawless, comfortable and at the same time in accordance with the latest trends. The target is to cater every single occasion be it a party, an office meeting, candle light dinner date or a boring family gathering, making our customers slay as well as classy lighting up the event. We now serve customers all over India, and are thrilled to have turned our passion into our own website and now slowly into a steady business, expanding to other parts of the globe.

At Color Theory, we have tried our best to provide our customers with the best quality of fabrics that are extremely smooth and rich in feel that will leave a long impact not only to the wearer but also her audience. Each design is curated with a lot of hard work and every minute detail has been looked after. 

We hope that you have a fun time shopping on our website, as we sure did have a blast setting it up for you. For any queries, suggestions or even for a random chat on the latest trends, feel free to ping us on our Instagram handle @truecolortheory or just write to us on support@colortheory.in

We believe in providing the best to our fabulous customers.