Our Story

Founded in Bangalore, Color Theory has come a long way from its beginnings since early 2019. Having decided to quit the day job and the passion for the latest trends in fashion, drove Color Theory to do tonnes of research on how to get the best fashion from across the globe into India at the most affordable prices possible.

We now serve customers all over India, and are thrilled to have turned passion into a website and now slowly into a steady business, expanding to other parts of the globe.

We hope that you have a fun time shopping on our website, as we sure did have a blast setting it up for you. For any queries, suggestions or even for a random chat on the latest trends or even the best eateries (any topics under the sun), feel free to ping us on our Instagram handle @truecolortheory.



CT Team

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Estimated Delivery Time

3-5 days for pre-paid orders all over India.

4-7 days for COD orders all over India.

All orders are shipped within 48 hours of receiving the order.